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Lise Le Petit

Webmarketing and Mobile Marketing

Lise Le Petit's Background

Lise Le Petit's Experience

Online Marketing Manager at kaufDA - Bonial International GmbH

February 2013 - Present

Marketing Web & Mobile - France - Creation and optimization of online marketing campaigns - Monitoring and improving key performance indicators, in particular for the bought traffic - Monitoring and optimizing the delivery of the campaigns for our advertisers in order to maximise the ROI - Responsable for the Traffic Forecasts, and more generally, for pre-sales technical advice with the sales teams, ahead of negotiations with customers distributors - Managing the budget for Mobile Downloads (negotiations with partners, acquisition costs, quality monitoring, users metrics, etc.). - Managing partnership for traffic acquisition with other publishers - Coordination and process improvement between the Sales in Paris and the Online Marketing Department in Berlin

Senior Customer Care Executive at

2011 - 2012

Customer Care Employee - French at

March 2011 - August 2011

As a customer care employee I was responsible for handling pre- and post booking (hotel reservations) inquiries. I was also an intermediary between customers and the hotel. Main Responsibilities: - Handle pre and post reservation inquiries by phone, e-mails and fax; - Handle sales requests by phone and e-mail; - Modify, change and/or cancel existing reservations; - Outbound calls to hotels/guests to arrangement special requests; - Liaison between guest and hotel to resolve complaints; - Manage relationships with hotels by providing high levels of customer service and account management support. Skills developped: - Excellent communication skills; - Excellent commercial selling skills; - Problem solving; - Experience with internet and hotel industry; - Sense of responsibility; - Independent and customer friendly.

Artist Relations Manager at Lyrique-en-mer

July 2009 - August 2009

I was in charge of developing and maintaining relationships between the company and the artists. As the liaison between the association Lyrique en Mer and the performers, I had to make sure the artist is satisfied in working for the company. I pampered the artists under my responsibility and performed various tasks to ensure them knowing they are valuable assets. My duties covered a wide range of tasks: - In constant communication with the artists, I had to determine and solve possible conflicts or problems between them and the company before the contract goes sour. - Other tasks included coordinating with the various departments of the company to ensure the satisfaction and the smoothness of the show: planning, logistic, catering etc. - I needed to establish a genuine friendship with the artist, while acting as the association representative. Knowledge and Skills developed: - a solid understanding with the ins and outs of the festival and opera business - excellent communication skills - interpersonal and public relations skills - leadership skills - analytical and problem-solving skills - a genuine love for opera - basic music-marketing skills

International Business Developer at Online Business Development


Online Marketing, E-Commerce, Social Media, Online Monetisation, Online Monetization, Internationalisation, Internationalization, Online Strategy, Training, Consulting, Workshops, Online Advertising, Internet, Online Promotion, Display, Affiliate Marketing, SEM, SEO, Media Buying, Webcontrolling, Webanalytics, E-Business, Facebook, Translation, Localization, Export, intercultural projects, French, German, European Market, SMO, SMM, Advertising Campaigns, E-Mail Marketing, CPA,

Lise Le Petit's Education

Tongji University Shanghai

2011 – 2011

Summer School

Technische Universität Berlin

2009 – 2011


Concentration: Betriebwirtchatlehre (Business)

Ecole supèrieure de Commerce de Toulouse

2007 – 2011

Diplôme de l'Ecole Supérieure de Commerce de Toulouse, visée au grade de Master

Concentration: Marketing et Business Strategy


2009 – 2009

Concentration: Marketing

Lycée Michelet

2005 – 2007

Classe Préparatoire aux Grandes Ecoles

Concentration: Litterature et humanités

Lycée A.R. Lesage

2003 – 2005


Concentration: Cursus scientifique avec mention classe européenne allemand

Lise Le Petit's Interests & Activities

reading, blogging

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